aThis feature was announced last year, and it was launched several months ago as a beta version. Users all over the world can now view a file shorts, videos are 60 seconds max, but this video creation and publishing tool (which allows you to add text, audio or visual effects) isn’t available everywhere yet.
After India last year and then the US in March, more than two dozen countries have gained access since June (UK, Canada and Latin America). It will be rolled out on July 14 in all countries in the “Europe, Middle East and Africa” region (Europe, Middle East and Africa) and is still in beta, the Google subsidiary told AFP.
The platform is taking advantage of this continued global reach to enrich this new pillar of its strategy.
Now the creators of shorts Audio clips from YouTube videos can be used. This will facilitate the production of some potentially viral videos, such as those where we interact with other content shared on YouTube or where we apply a recipe or tutorial.
At the same time, other innovations aim to facilitate and encourage viewing shorts Which has already exceeded 6.5 billion views per day, according to the video-sharing network.
Finally, the group announced that its support fund for short video creators, awarded $100 million for 2021 and 2022, and already in India and the United States, “will soon be launched for the rest of the world.”
If shorts specialists see YouTube’s response to the brazen success of TikTok, which was praised by young people, then the Google subsidiary asserts for its part that it is a “natural” development of its offering, linked to the improvement of video technologies on mobile phones.
Instagram, its parent company Facebook, has also converted to short video formats with rollersthat first appeared last summer.
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