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With the Super Mario movie, Nintendo is attacking Hollywood

With the Super Mario movie, Nintendo is attacking Hollywood

Super Mario Bros. the film It will be released in cinemas in April. Credit: Nintendo

This entry into cinema is part of a strategy to expand its licenses beyond its own game consoles.

In 2023, Mario, Luigi and Princess Peach embark on a new adventure: to conquer the global box office. Nearly forty years after its inception, the strongest license in video games ($650 million in sales) is available in a 3D animated film, which hits theaters in April. Baptized Super Mario Bros. the filmThis feature film marks a great comeback for Nintendo In darkrooms after the first failed attempt in the early 1990s.

Nintendo has put the odds on its side by partnering with Illumination Entertainment, one of the most popular arcade specialists3D animation with epics I’m ugly and meanAnd the MinionsAnd the It’s all on stage And the like monsters. Production was entrusted to Illumination Studios Paris, under the supervision of the creator of the Mario games, Shigeru Miyamoto, who is also the co-producer of the feature film.

The latter, in its American version, benefits from a prestigious voice cast, with actors Chris Pratt (jurassic world), Anya…

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