Meghan Markle: How the Duchess benefits from her late mother-in-law Diana's inheritance

Meghan Markle has once again managed to arouse the ire of fans of the British royal family. In fact, they were quick to see the communication strategy for its new lifestyle brand, American Riviera Orchard, Princess Diana's shadow.

A somewhat far-fetched theory? Not so much when we keep a close eye on the timing chosen by the Duchess of Sussex, which either comes down to profound folly, which is unlikely, or Well-crafted communication strategy Its central and best-selling character is Princess Diana.

A symbolic history strongly linked to Princess Diana

The date chosen to announce the launch of American Riviera Orchard, Meghan Markle's lifestyle company, is not a significant date. On this day, March 14, 2024 AD Diana Awards CeremonyWhich witnessed the children of the late Princess of Wales giving speeches in honor of their mother, at the Science Museum in London, on the occasion of the 25th anniversary.^y Anniversary of this charitable organization. Founded on the Princess of Wales's belief that young people have the power to change their community, their country and the world, the Foundation's mission is to empower young people to lead this change through a series of initiatives that unlock their potential, and inspire action and spirit. Create opportunities.

On the occasion of this event, Prince William announced in his speech that his mother knew about it.Everyone has the ability to give back, and everyone who needs it deserves a helping hand in life“. Regarding Prince HarryHe, who followed in his brother's footsteps, addressed the 20 winners of the Legacy Award, telling them: “My mother would be so proud of all the work you do, and I am so proud and thank you for doing everything you do“.

Did Meghan Markle become Princess Diana's heiress?

Therefore, deciding to announce the launch of your new brand on this very day is… Far from being trivial. If some commentators saw this timing chosen by Meghan Markle as a way to outdo her husband, who was giving his speech at the same time, the strategy was likely completely different and more thoughtful. Therefore, although it is estimated that the former star of suit The royal expert believes the piece could generate more than six-figure sales in its first week Meghan Markle is using her late mother-in-law's inheritance To help his new business.

This is what royal commentators, including royal expert and author Tom Quinn, strongly believe. “It's really significant that Meghan's new US brand Riviera Orchard is being launched on the same date as Diana's award – as Meghan always saw herself as Diana's heiress. She considers herself to be suffering because of the media, just as she believes Diana suffered, but on this side of the pond at least there would be a great deal of criticism that she is just trying to take advantage of the media.“, he explains to the newspaper woman.