Since the update went into effect on iOS 14.5, iPhone owners have refused to track data en masse. According to Flurry Analytics, 96% of users worldwide have clicked “Ask the app not to track” when prompted.
“Although it is difficult to quantify the impact on publishers and developers at this point with so much unknown, during testing we noticed a drop of over 50% in publisher revenue from Audience Network. When we removed the customization feature from mobile ad install campaigns,” As Mark Zuckerberg says. “In fact, the effect of Audience Network on iOS 14 could be much greater, which is why we are working on short and long term strategies to support publishers with these changes.”
“This is a big hit for Facebook,” says Jake Moore, a cybersecurity specialist at ESET UK. They face big problems when another huge tech company like Apple comes along and says privacy matters. When Apple asks its users not to follow, it’s like giving Facebook a middle finger. ”
As a countermeasure, Facebook and Instagram will threaten to charge iOS 14.5 access fees if users do not share their data with them. He hopes to force Apple to relax privacy rules added to iOS 14.5. Facebook said: “This version of iOS requires us to ask your permission to collect information on this device to improve your ads.”
On Saturday, May 22, Zach Duffman revealed that despite choosing to never allow Facebook access to its site, by disabling the “Location history for mobile devices” option, Facebook continues to collect information such as location of photos and IP addresses.
“I took a picture with my iPhone, then uploaded it to my Facebook account. I used the Facebook app on my iPhone, the same app that was asked to never access my location, the same account it knows I’ve disabled. But Facebook keeps collecting My location information is in this picture, as well as my IP address, “Zach Duffman revealed.
My iPhone adds GPS tags to photos, which is useful for sorting and finding photos. I can use Apple Photos ‘sharing feature to delete location data while sending, and most carriers delete this data, but in the Facebook app when I upload a photo, the data is sent too.’
According to Zach Duffman, users who think Facebook deleted their data are wrong. To find out, just go to Facebook’s privacy settings and select “Your Facebook Information”. It is possible to download a copy of the data maintained by Facebook. Here are some recommendations to improve your privacy:
- Say no to tracking when iOS 14.5 prompts you;
- Turn off Facebook location sharing on your phone;
- As for Facebook itself, delete the app and use a browser instead.
With iOS 14.5 and the growing wave of advocacy for privacy, the next few years will either be a focal point for Facebook, which will have to revise its business model. One only has to look at the evolution of their actions since this existential crisis made headlines for them to be convinced.
Facebook says “protecting people’s privacy” is fundamental to the design of our advertising system. “We use data about your activity on apps and other sites to show you more personalized ads, keep Facebook free, and help companies that rely on ads to reach their customers,” Facebook says in a post. It is displayed to the user after installing iOS 14.5. According to the screenshots that users have posted on social media, the post is similarly copied on Instagram.
David Weiner, the social media giant’s chief financial officer, wrote in the company’s fourth-quarter 2020 earnings report, “Over time, we hope to help companies by giving them more on-site conversion opportunities through initiatives like stores, as well as clicks on” message ads. .
A post on the company’s Facebook blog last month stated that “it is important to realize that the ways in which digital advertising collects and uses data will evolve” and that Facebook is “investing in new approaches to technology enhancing confidentiality and building a personalized advertising ecosystem that relies on less data.”
Now, it’s still hoped that Facebook will combine verb and speech.
What do you think of the subject?
Facebook says: “Protecting people’s privacy is at the heart of our ad system design”, can you believe these words?