Korean Cock-A-Hoop takes on KFC

ENTREPRENEURSHIP

Korean Cock-A-Hoop takes on KFC

Popular South Korean fried chicken brand NeNe Chicken (widely dubbed the Korean KFC) has hit our shores. NNC Food Industries Director, Raymond Wong tells AWANI Review’s Ibrahim Sani that NeNe Chicken is set to roost and rattle the Malaysian chicken coop.

If you have ever been to South Korea, chances are you might have seen the NeNe Chicken brand. With its unmistakable offerings of ‘Swicy fried chicken’ and ‘Bulgogi fried chicken’ and more, the company positions itself as a hip, energetic, young brand that wants to dominate the quick serving restaurant (QSR) space. The company already has a rather impressive international footprint. With over 1,000 restaurants in South Korea, Australia, New Zealand, South Africa, Singapore and more, it seems that they...

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