The US will reach 90 million visitors by 2027

Angels. At IPW, America's most important travel trade show, which runs from the 5th to the 8th of this month, Brand USA said at a press conference that it believes the country will be home to 90 million people by 2027. Its objectives. . Its National Tourism and Tourism Strategy proposed by 2022.

Chris Thompson, president and CEO of Brand USA, a national destination marketing organization, said last year, the country welcomed nearly 67 million visitors who spent $213 billion on travel and tourism activities in the country. 28 percent higher than the previous year.

Thompson, who will step down as president of Brand USA later this year, highlighted that Brazil, Canada, China, Japan and Mexico are currently his most important markets.

A recent forecast by Tourism Economics suggests that nearly 78 million visitors will arrive in the United States by the end of 2024, and that spending by international travelers will increase by 74% between 2023 and 2027.

The travel agency estimates that tourists will spend $279 billion a year, with 90 million visitor arrivals by 2027.

According to Thompson, Brand USA aims to take full advantage of global events held in the United States over the next few years. including events such as World Pride in Washington, D.C., the Route 66 Centennial, the FIFA World Cup and the 2028 Summer Olympics in Los Angeles.

At the conclusion of the press conference, Brand USA Chairman of the Board and CEO of Travel Oregon, Todd Davidson, welcomed Brand USA's new President and CEO, Fred Dixon.

Dixon currently serves as CEO of New York City Tourism + Conventions and will assume leadership of the organization on July 15, 2024.