Roku will launch Pro series widescreen TV models in the spring – January 3, 2024 at 9:59 PM ET.

Roku, Inc. It is a streaming television (TV) platform in the United States, Mexico, and Canada, based on hours of streaming. The Company generates platform revenue from the sale of digital advertising and related services, including the distribution of on-demand content and platform services, such as subscriptions and transactional revenue shares, spending on media and entertainment promotional products, the sale of premium subscriptions and the sale of branded channel buttons on remote controls . The company is divided into two parts: platform and hardware. The Platforms segment sells digital advertising to advertisers, directly or through advertising agencies, and to content publishers for their media and entertainment promotions, through various campaign tools. The Appliances segment sells the majority of its devices in the United States through retailers and distributors, as well as through the company's website. Hardware revenue consists primarily of hardware, embedded software, and unspecified upgrades and updates, based on availability.