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Plastic surgeons and…influencers?  |  Radio Canada

Plastic surgeons and…influencers? | Radio Canada

Patient moved to tears, before/after photos… Many plastic surgeons who practice privately, including Quebecers, use social media to promote their business and have thousands of subscribers. They are there so much that some of them have already noticed the phenomenon of “influential doctors”.

Dr. Hani Snow welcomes us to his clinic in downtown Montreal. He is an avid Instagram user, with nearly 30,000 subscribers following him. In his eyes, the arrival of Instagram has I changed Game In his profession.

In one year, my practice increased by 30% just because I'm on Instagramsays Dr. Snow, who has been using this social network since 2017. He describes himself as A little influentialsince Thousands of people Look at him stories every day.

Dr. Seno's clinic, in downtown Montreal.

Photo: Radio-Canada/Violet Cantin

We have identified more than a dozen plastic surgeons in Quebec who are particularly active on social networks. On their Instagram and TikTok accounts, they post all kinds of content showcasing their profession and clients. These flyers are often accompanied by their clinic phone number as well as an invitation to call to schedule an appointment.

This growing presence on social media is growing, Dr. Snow explains. In the past, he organized a grand opening ceremony for his clinic and invited many influential people to it. They took videos and made them Tagsthe follower Likes. I've grown 10,000, 15,000 [abonnés] Only with this evening.