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No, contrary to rumors, this brand will not disappear in France?

No, contrary to rumors, this brand will not disappear in France?

A few days ago, we thought this niche brand of glass kitchenware was going away. However, it is wrong. details.

A few days ago, a rumor spread that a more than a century old brand, which we all know Glass dishes, which are also oven safe, which had been in the freezer unchanged at all, was on the way to bankruptcy. Because it’s summer, and the sun is shining and the birds are singing, we had to rest easy…

Designed to withstand all temperatures, the products of this brand have been a real success since their launch in 1915. It must be said that it was a small revolution at that time: by adding boron oxide to the composition of glass, the German scientist Otto Schott discovers that the substance It becomes highly resistant to thermal shock.

Before this innovation, few dishes came out of the oven unscathed! The plates, molds and other utensils of this brand have passed through the ages It is now part of our kitchen essentials. Can’t you guess? However, there is a good chance that you inherited a dish of this brand from your mother, because they have a lifespan of nearly 40 years! This is Pyrex, a company that is now owned by the American group Instant Brands.

instant brand, Pyrex’s parent company, Also the owner of the Instant Pot brand, announced on Monday, June 12, 2023 that it has commenced bankruptcy proceedings. In fact, the group has an unprecedented debt situation and is currently facing Great financial difficulties. This situation is partly due toTightening credit conditions and raising interest ratesAccording to Ben Jadbou, Group Chairman and Managing Director. That could lead to the divestment of its brands, including Pyrex.

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And in a statement sent to the press on July 7, 2023, it was clarified:La Maison Française du Verre, which operates the PYREX® brand license for Europe, the Middle East, and Africa (“EMEA”), would like to point out that it is in no way implying a Chapter 11 (US Bankruptcy Code) proceeding from which INSTANT BRANDS benefits, which In turn, manages licensing of the PYREX® brand for the Americas and Asia; The two companies operate under two separate licenses and do not produce in the same place or in the same markets.” So you don’t have to worry about the future of the Pyrex brand in France and in the regions it operates French House of Glass. By the way, do you know? The factory is located in Châteauroux (Indre).