In full view of your neighbors: Amazon packages are delivered unboxed

The giant’s new vice president of innovation and packaging, Pat Lindner, told The Washington Post that “there is a huge need for the company to innovate in packaging,” a situation that “is being recognized as increasingly important by company leaders.”

Already today, 11% of products on Amazon offer this option for delivery without the famous brown cardboard box that hides the contents of the packaging, according to information from the company reported by The Washington Post.

Consumers usually have the option to pick up this additional packaging when placing their order, but some customers still haven’t noticed this option on the site.

Kenneth Levine of New Jersey, who receives about one Amazon package a week, laments the waste caused by over-packaging.

He says he’d be open to trying this new initiative to deliver non-fragile products, such as books, if offered the option.

However, other customers have expressed their dissatisfaction on the X platform, such as user Keiko who received a computer part without the signature box.

Or that user who ordered a new sweeper and would be “furious” if “someone stole it before it got home”.

Amazon, which has responded to complaints from these two consumers on the X, says the initiative is the next important development after its successful decision to speed up deliveries by limiting the distance to be traveled.