The Kippers will be able to discover the professional hockey league 3ICE from June 28, because TVA Sports will broadcast its games during the summer period.
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The youth rink offers a three-on-three game format in which two teams compete on a National League (NHL)-sized ice rink. Eight teams will face off for seven weeks before the Patrick Cup Final on August 12 at 1pm. Each team will be represented by coaches, all former NHL players: Hall of Famers Raymond Bourque, Guy Carbonneau, and Grant Fuhr as well as John LeClair, Joe Mullen, Larry Murphy, Ed Johnston, and Craig Patrick.
During the upcoming campaign, nearly half of the players participating in the 3ICE League will be NHL alumni. 3ICE was designed and engineered to give hockey fans the spectacle they have enjoyed since the introduction of 3-on-3 overtime in the NHL. Games are played on full ice over two eight-minute periods. The game is played in continuous time in order to maintain a fast pace.
“TVA Sports is pleased to add the 3ICE League to its programming and be able to offer fans year-round hockey,” said Louis-Philippe Neveux, General Manager of TVA Sports, in a press release. This is a young and growing league that offers a very innovative and fast-paced format that attracts viewers.
Broadcasting games on Quebec TV should interest a growing number of fans, according to EJ Johnston, president, CEO and founder of 3ICE.
“We are very pleased with this partnership with TVA Sports,” he said. Their brand, the quality of their work, and the marketing power they will devote to 3ICE all summer will benefit everyone, especially the fans.”
TVA Sports will broadcast matches on June 28, July 5, 12, 19 and 26, as well as August 2 at 7 p.m. Then the coupe will air Patrick.
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