On Sunday, American actor Tom Hanks took to Instagram to denounce an advertisement for a dental care plan that allegedly used his image without his knowledge and was generated from the ground up by artificial intelligence.
“Beware!! There is a video promoting a dental plan using my AI version. It has nothing to do with me,” he said on Sunday in a post to his 9.5 million Instagram followers, accompanied by a photo of himself looking younger.
This is not the first time the Hollywood actor has reportedly raised concerns about artificial intelligence, although he has previously endorsed the process in a few of his films, including “The Polar Express” in 2004 and “A Man Called Otto.” 2022, which will feature clips of the computer-generated actor, according to The Guardian.
“I can tell you that there are discussions underway in every union, every agency, and every law firm to determine the legal ramifications of my face and voice — and those of everyone else — as our intellectual property,” he said on a podcast last April. This was shortly before the Hollywood writers’ strike, according to British media.
Unsurprisingly, in the face of rapid technological progress, the actor pointed to the realism of images generated by artificial intelligence, which makes it difficult to distinguish them from reality.
“I might get hit by a bus tomorrow and that’s it, but the shows can go on and on. […] It will have a certain degree of realistic quality. “It is certainly a technical challenge, but it is also a legal challenge.”