David Yurman introduces Sofia Richie Grainge as the new face of Sculpted Cable

Category in: Business
Threads : New products and services and licensing/marketing agreements

New York, the September 5, 2023 /CNW/ — DavidYurman, the leading luxury jewelry brand in the United States, is pleased to announce the launch of its SculptedCable bracelet as part of a new campaign featuring popular social media star SofiaRichieGrainge, the brand’s new global ambassador. The fall 2023 campaign is the brand’s first to showcase a unique product collection amidst the expansive views and organic architecture of the Kellogg Doolittle House JoshuaTree, California.

On set, Sofia Richie Grainge effortlessly expressed the essence of David Yurman’s world of luxury, emphasizing the creative spirit and modern sophistication of the jewelry itself. Shot by fashion photographer Glenn Luchford, the campaign was designed by ElinSvahn, under the creative direction of Evan Yurman.

David Yurman embodies everything I try to express through my aesthetic values and the way I dress, as well as the way I want to feel, which to me is timeless and very elegant, explains Sofia Ritchie Grainge. This campaign aims to help you find your way, gain confidence, take responsibility and demonstrate leadership in your community.

For the Sculpted Cable campaign, the original spiral pattern has been redesigned to create a more precise engraving, with each groove meticulously sculpted and polished to achieve optimum shine. SculptedCable’s wavy patterns evoke the completion of the original Cable collection, combining timeless craftsmanship with a modern feel. The new bracelet will be offered in 18k yellow, rose and white gold, with or without hand-paved diamonds, making it a stunning addition to David Yurman’s current SculptedCable collection.

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The design and development of the new SculptedCable range has been carefully thought out over many years. This latest version features the shapes of the Cable Collection, which have been refined to create a thinner, more precise comfort. A dazzling version of the bracelet is adorned with 170 hand-set diamonds in graduated sizes totaling 1.7 carats, expertly drawn and set by David Yurman’s master craftsmen to highlight the groove of the Cable collection.

Sofia is a style icon with endless charm, and we are thrilled to collaborate with her,” said President Ivan Yurman. She is the perfect ambassador for the launch of these new designs from the SculptedCable collection, which is the latest evolution of our signature home theme: the Cable.

About daviderman

David Yurman It is a famous American jewelry company founded New York Written by David Yurman, a sculptor, and his wife Sybil, a painter and artist. When the artists began collaborating, their goal was simply to design beautiful, wearable objects. Today, together with their son Ivan, they create timeless and contemporary collections for women and men, characterized by inspiration, innovation, know-how and their artistic signature: kibble. David Yurman collections are available in 51 retail stores across the United States, CanadaAnd Hong Kong France And in more than 300 locations around the world, through its exclusive network of authorized jewelry and watch retailers, including the United States, Canadain the Caribbean, in FranceIn Russia and the Middle East.

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