Two more Provigos from Sherbrooke will become Maxis

Following the Provigo store on the Lennoxville strip, the store at 13th Avenue North and Galt Street West takes on the low-cost chain’s colors.

Genevieve Poirier, director of corporate affairs and communications at giant Loblaw, remains tight-lipped about the details, but confirmed to… Exhibition These two grocery stores will undergo a transformation over the next year.

The amount invested and the change date are not specified.

Ms. Poirier also did not mention the future of current jobs in this business.

It is also unclear whether these were purchases by Loblaw.

Less clear

It is clear that the Provigo brand will become less visible in the Estrie region.

Recall that the maxi event was held in September 2022 on King Street East, where Provigo has been located for many years.

Last week, we learned that the one in Sherbrooke’s Lennoxville section would see the same transformation in turn.

Only the building at the corner of Jacques Cartier Street and King Street West will remain in Sherbrooke.

Provigo Le Marché made headlines in 2020 when it found itself on the list of 22 Provigos in Quebec that Loblaw intends to convert into franchise stores. It was for sale for only $50,000. Let’s remember that.

Luplow sees the franchise store model as providing better performance because the offering is better adapted to customer needs and local product availability.

There is also a Provigo on Sherbrooke Street in Magog.

Currently, there are 66 Provigo and 128 Maxi stores in Quebec, according to a recent article in Journalism. The conversion of nearly two dozen Provigos to Maxi has reportedly caused concern among some franchisees.