American doctors warned, Wednesday, of the risks of serious injuries posed by the new challenge that spread widely on social media, the “milk cage challenge”, which consists in climbing a pyramid of plastic boxes in an uneasy balance.
Over the past few days, TikTok and other platforms have been inundated with images of users trying to climb perilously onto these crates of milk bottles, which generally end in a stunning and obviously very painful fall…
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Some then post pictures of impressive bruises, like @SmittySpreadLuv on Twitter.
“If you fall on the crates, you can break your back and become paralyzed,” warns Dr. Chad Cannon, an emergency physician at the University of Kansas Health Care System, “that’s really stupid.”
“You might hit your head and bleed,” he insists.
Meanwhile, Baltimore health authorities stressed that it was not the time to get involved in this kind of acrobatics at a time when hospitals are already under pressure from the pandemic. “With COVID-19 hospitalizations increasing across the country, please check with your local hospital to make sure they have a bed available for you before jumping into #milkcratechallenge,” they wrote on Twitter.
While challenge videos were showing up well on Twitter and Instagram on Wednesday, searches on TikTok were unsuccessful. “This sentence may be associated with behavior or content that violates our rules,” TikTok posted to all results.
Videos and photos of injuries remind us of other sinister memory challenges, such as the “Tide Pod Challenge” in 2018 in which young men nibbled on capsules of liquid detergent, at risk of poisoning.
Some have pointed out that, given the extremely expensive healthcare system, Americans who attempt the “milk box challenge” will not necessarily benefit from free injury care.
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Others, like George Takei, the legendary Mr. Solo from the Star Trek series, have compared the obvious risks of this challenge to the highly hypothetical risks of the side effects of the COVID-19 vaccine.
You’ll try the Milk Cage Challenge, but you don’t want to get vaccinated. I understand,” said George Takei.
“Total coffee aficionado. Travel buff. Music ninja. Bacon nerd. Beeraholic.”