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FIFA Women's World Cup Australia-New Zealand 2023: The brand identity is released and it is 'beyond greatness'

FIFA Women’s World Cup Australia-New Zealand 2023: The brand identity is released and it is ‘beyond greatness’


Vibrant and vibrant new brand for the 2023 Women’s World Cup ™ It features unique cultural elements, bold logo and vibrant voice identity.

Beyond Greatness is the motto of a new competition aimed at uniting people through the FIFA Women’s World Cup and the power of women’s football.

2023 FIFA Women’s World Cup FIFA has unveiled a fantastic and bold new brand identity for Australia and New Zealand, thanks to the power of the FIFA Women’s World Cup, embodying a clear and innovative approach that unites everyone around the world. Women’s football.

The brand logo and logo combine beautiful local landscapes with the vivid colors of the two host countries, creating a base from both countries’ rainforests, different soils, mountains, cities and water. The 32 participating countries, as well as those common to Australian Indigenous and New Zealand cultures – not only symbolize the unification of the best teams in the world, but also symbolize the spirit and values ​​of the two host nations, which shine again. The world with football in their hearts.

Speaking about the new identity of the 2023 Women’s World Cup, FIFA General Secretary Fatma Samura said: “Women’s football continues to grow, and this new slogan (beyond bigotry) is nothing but a metaphor for the position that FIFA wants. . Women’s football has reached the hearts and minds of football fans around the world, and the new brand’s logo ‘will be expanded to 24 to 32 teams, with the colors of the national teams participating in the women’s football final appealing. Football, what a long-awaited event our hearts are with him.

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The brand’s first appearance, in addition to the New Zealand striker, was broadcast live by Sarai Burman, president of the International Federation of International Women’s Football, former New Zealand player Sarai Burman, and Australian striker Ka Simon. The ambitious and vibrant logo means a new show with unique styles created in collaboration with local tribal artists.

During a presentation on the vision behind the brand, Sarai Burman said: From Australia and New Zealand to the world.

“It’s a movement we want everyone to be a part of. You will see the best demonstrations of the best math in the world, two beautiful cities, two wonderful cultures. This will be a unique event like this one, so look inside! ”

In addition to the dramatic scenes, a dedicated competition voice identity titled Unity was created by renowned musician and electronic producer Kelly Lee Owens, who attended the show as a special guest and said he drew music from the same ideals and values. To create an official logo that transcends magnificence.

Dave Peachy, CEO of the 2023 FIFA Women’s World Cup, said: “The launch of this brand is an important step in the preparations for the competition: the launch of this dynamic and innovative brand is an important step in the competition. We are very proud to see that Australian cultures play an important role, and we believe it’s a fitting sign of our aspirations to hold a tournament that unites not only players and athletes, but fans beyond the magnificence, but will continue to have an incredible continuing momentum in the development of sports and gender equality.

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She added: “Australians and New Zealanders look forward to extending their glorious” and loving hospitality to all our visitors to celebrate the world’s largest women’s sporting event in our two beautiful cities. “

At the 2023 FIFA Women’s World Cup from July 20 to August 20, 2023, the best female players in the world of football will compete for the grand prize, and for the first time in the expanded format of the tournament 32 national teams will be featured. This is the first time in the history of the tournament that two countries have hosted such an event.