October is Breast Cancer Awareness Month, and La Vie en Rose is also back with their “Keep Your Mind Healthy” fundraising campaign that helps in the fight against the disease. For several years, the company has been fully involved in fundraising to support this cause so close to its heart in various ways.
For every bra sold during the month, the company will donate $1 to the cause. Other initiatives have also been put in place, such as the sale of hats and T-shirts bearing the campaign image (a way should be found to add the $10 to these products) as well as the option to donate at checkout. La Vie en Rose aims to raise $450,000 for 2023, more than half of which has already been reached thanks to a campaign last May. For all information related to the campaign, visit the website: www.lavieenrose.com/fr/gardez-esprit-sein
Ariane Charbonneau, Communications and Public Relations Coordinator
As I did last May, I find it important to spread the Life in Pink initiative which thus embraces the cause of campaign support that typically affects one in eight women.
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