Awani Review

Complete News World

Victoria Beckham opens a space at Galeries Lafayette Haussmann in Paris

Victoria Beckham opens a space at Galeries Lafayette Haussmann in Paris

Victoria Beckham creates a point of sale in Paris, with a corner at Galeries Lafayette Haussmann. The British ready-to-wear brand headed by the designer who bears his name has opened a space on the second floor of the department stores, which houses the world of women's fashion, welcoming among other things in-store shops of brands such as Marni, Dries Van Noten or Jil Sander.

Victoria Beckham during the opening of her Parisian corner – © PB – Galeries Lafayette

This isn't the first time the British designer has set up a corner in a Parisian department store. She had already opened a space in 2015 on the first floor of Galeries Lafayette Coupault, while the previous year her brand had opened a space at Printemps Haussmann.

Victoria Beckham opened this new space herself, just weeks after her Parisian fashion show at the beginning of March. Presents creations from its spring and summer 2024 collection. Dresses and suits with an elegant modern design, made of luxurious materials, and accessories.

The designer has been showing since September 2022 in the City of Lights, where she unveiled her latest collection at the beginning of March and where she hopes to open a store. She lived there in 2013 when her hero husband, David Beckham, was playing for Paris Saint-Germain, where he ended his football career.

At the moment, Victoria Beckham only has one mono-brand store, which opened in 2014 in London on Dover Street, as well as her own e-commerce site launched in 2013. The brand, which was founded in 2008 by the singer The former pop group's Spice Girls are also distributed through approximately 230 retailers in 50 countries.

See also  PODCAST Episode 60: An Invitation to Space Travel
Victoria Beckham's look from the fall/winter 2024/25 collection – ©Launchmetrics/spotlight

The British brand has expanded its offering over the years by diversifying into accessories such as bags, shoes, small leather goods and eyewear, as well as a range of perfumes and cosmetics. After facing difficulties, the house turned things around, according to one of the shareholders, who announced to the press sales of 100 million euros for the year 2023.

By 2022, according to the latest published balance sheet, Victoria Beckham's operating losses had been reduced from £3.9 million to £0.9 million and pre-tax losses by £5.9 million in 2021 to £3.1 million the following year, while sales reached To £58.8 million (€68.58 million), an increase of 44%.

The brand is controlled by the couple's holding company, Beckham Brand Holdings, while since 2017, investment fund Neo Investment Partners led by Frenchman David Belhassen has taken a minority stake in the company through a capital raise.

All rights of reproduction and representation are reserved.
© 2024