The Chamber of Commerce of Metropolitan Montreal is targeting young people in its campaign to bring workers back downtown.
The return to the office was slow, and very slow, to the taste of the Board of Trade of Metropolitan Montreal. For a year and a half, fear of COVID has been called upon to induce caution.
“And in this case, we want to have a positive emotion, of envy, desire, and love, which reflects: I love working downtown,” says Michel Leblanc, president of the Chamber of Commerce. Metropolitan Montreal (CCMM).
Half of the companies have already started returning their employees to their offices by the end of August. The Chamber of Commerce of Metropolitan Montreal wants to accelerate the movement by focusing, in particular, on young people.
“I’ve been joking, lately, maybe we’ll see downtown have less ties and more sneakers,” Mr. LeBlanc.
Already, 90% of students have returned in person this fall.
Publicis designed the $1.5 million “I Love Working Downtown” campaign. Employers want more flexibility in public health.
“For example, one of the decisions the government has to make is; in office space, are we always subject to the two-meter rule, when we can be 12 in a restaurant or can we be at Bell Center glued side by side?” explains the CCMM chief.
“Certified food fanatic. Extreme internet guru. Gamer. Evil beeraholic. Zombie ninja. Problem solver. Unapologetic alcohol lover.”