the The New York Times Explores Joe Biden's battle plan Monday for the 2024 presidential election. According to the newspaper, the president is particularly relying on the help of influencers who are more likely to reach potential voters who have little or no interest in politics or who avoid traditional media outlets for information. Among this group of influencers, no one interests strategists more than Taylor Swift, the singing superstar and NFL cheerleader whose Instagram account is followed by 279 million people.
“She supported Mr. Biden in 2020, and last year just one of her Instagram posts led to 35,000 new voter registrations,” the report notes. times. “Ms. Swift’s fundraising could generate millions of dollars for Mr. Biden. California Gov. Gavin Newsom, one of Mr. Biden's top representatives, almost begged Ms. Swift to become more involved in Mr. Biden's campaign when he spoke to reporters after discussing the Republican primary in September. “Taylor Swift is unique,” he said. “What I have been able to achieve, by inspiring young people to believe that they have a voice and that they should have a choice in the next election, is, in my opinion, very powerful.”
The Biden campaign team is even imagining a scenario in which the president attends an Eras tour concert. Will SWIFT also help save democracy?
“Total coffee aficionado. Travel buff. Music ninja. Bacon nerd. Beeraholic.”