Spring TV | More renewal offers?

The note of “Coeur de Pirate” resonates so loudly that, since the spring of this year, we are witnessing the launch of three new productions of this type: The Twelve Acts of Beatrice, Rona's big projectwhich lands on Novo this Monday, And Home signed Janvierwhich we expect in two weeks at Canal Vie.

Daily newspaper run by Mary Lynn Juncas, Rona's big project It comes from an original concept designed by Zone3. We're talking about a competition judged by expert designer Daniel Corbin and businessman Pierre-Olivier Cantin, where couples compete to win a new, fully furnished and decorated home worth $700,000.

Also produced by Zone3, Home signed Janvier It will feature (you guessed it) Marie-Eve Janvier in the middle of her renovations. The singer and presenter is trying to renovate the property she bought with the aim of convincing her partner Jean-François Brou to move in with their children. Unlike Cœur de Pirate, who seems to be free (with her dog Atreyu, her partner Marc Flynn, and Félix, her “manual friend”), Marie-Ève ​​​​Janvier will be supported by Érik Mailllé, a well-known designer at Canal Vie. Fans and general contractor Joel Boileau.

These titles expand the list of renewal programs already included in the 2023-2024 television calendar, which notably includes The riyal arrives, Ideas of greatness in my backyard, When the walls fall Especially, Sell ​​or renew in Quebec. A Quebec adaptation of the popular foreign format starring Daniel Corbin and real estate agent Maika Desnoyers, this series was a hit on Canal Vie.

The renewal process is not over yet. We must also take into account foreign collectibles dubbed in French (24 hours for the heart, From the slums to home, Renewal for rent with Scott McGillivray…) and all titles from digital platforms, including dismantlingwith Christine Beaulieu, and Passion dustwith Sarah Jane LaBruce, on ICI Tou.tv Extra, and Without a planwith Guillaume Lemay-Thivierge and Émily Bégin on Vrai.

Finally, Quebecor recently announced the start of construction Sunday workers, a competition (you guessed it) for amateur renovators. “Renewal is always very popular at CASA,” says Nathalie Fabian, Senior Director, Channels and Programs at Groupe TVA.

Universal theme

In Quebec, a wave of renovation and decoration issues has been sweeping since the emergence, in 2002, of… Decorate your life. Produced by Zone3 and broadcast for 16 seasons and 733 episodes on Canal Vie, Saskia Thot's Transformation Magazine has inspired the creation of a wide range of titles.

“It's a topic that can be pushed across many genres: documentary nonfiction, competition, magazine,” asserts Corinne Trudel, vice president of development, creative and production for nonfiction, at Zone3. But above all, it is a topic that interests everyone, because everyone is renovating, everyone is decorating. »

The same story with Daniel Corbin, who has been involved in the development of the genre ever since Ideas of greatness“, in 2007. “We all have a home: that's what we have in common. We work in our home, sleep in our home, eat in our home, and create family memories in our home…”

“Whether small or large, rented or purchased, luxury or not… everyone wants to improve their home,” sums up the designer.

Post-pandemic surge

Renovation issues have not really declined at all in 20 years. In recent years, we have noticed a resurgence of this phenomenon.

According to Nathalie Fabian, of the TVA Group, the pandemic has increased ordinary people's appetite for all kinds of programs that involve the hammer.

According to Melanie Berry, of Bell Media, the “humanitarian quest” behind these programs explains their popularity. “We sympathize with people doing renovations, because we've all been through that kind of experience: the emotions, the financial issues, the problems along the way…”

And when you're a star at the heart of such a series, like Marie-Ève ​​​​Janvier and the Cœur de Pirate this season, or even Marie-Mai and Julie Snyder more recently, the magic seems to work even more so. “It makes the stars accessible to everyone,” says Melanie Berry. People are curious to know how they experience it, what their tastes are, etc. »

Far from finished

Given the large number of renewal programs currently on the air, can we say that we are approaching the saturation point? No, Daniel Corbin answers. According to the designer and owner of architectural firm D-Cor, TV should offer more of it. “There is a lack of small-budget TV shows. Shows that can show how to restore second- and third-generation furniture. It shows the circular economy.”

In other words, new formats for renewal offers could hit the airwaves in the coming years. Corinne Trudel, of Zone3, talks about the “renewed” type. The biggest challenge for designers will be to introduce more dramatic transitions (the famous dazzle effect) to surprise an increasingly informed audience, as the genre has evolved a lot since Saskia Thoth picked up her first paintbrush.

“Before, with a lot of offers, it was on the surface. We put up a tablet and three plastic plants, and everyone was happy,” notes Daniel Corbin. “Today, people are more aware. They are consulting Pinterest and Houzz… and they have the possibility Access to all types of images. As a designer, you have to wake up early to impress them. »

Displays CASA The Twelve Acts of Beatrice Thursdays at 9pm Novo broadcast Rona's big project Monday through Thursday at 7:30 p.m., Canal Vie will present the show Home signed Janvier Starting Tuesday, April 16 at 8:30 p.m.