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Marilu Burdon, guest director |  Journalism

Marilu Burdon, guest director | Journalism

Entrepreneur Marylou is known for her 3 times a day, her recipes, and her songs. The guest director of the Business Department entrusted our journalists and columnists with the task of answering her questions related to entrepreneurship.

Marilou President

Photo by Martin Tremblay, Press

We know her for her recipes and songs, but Marilou is first and foremost a businesswoman. In this first of three articles, we find a word from our Business Director, Jean-François Coderre, a column by Francis Weil, as well as a contribution from our guest director.

Bonus: instructions for use

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Gone are the days when only senior executives received annual bonuses. Experts note that rewards programs work so well, that more and more companies have one. Heading towards new trends.

Text messages, an effective marketing tool?

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Offers of 20% off coats or invitations to 24-hour “flash” sales that consumers frequently receive in their email inbox could soon arrive directly to their phones in the form of text messages, a much more effective promotional tool, according to experts interviewed.

Fact sheet by Marie-Eve Fournier: Retire without falling into the void

Image courtesy of ARC’TERYX

How do you sell your project and retire without feeling like you are falling into a void?

Marilou is very young and obviously loves building her own business, but that doesn’t stop her from having the wisdom to plan for the future. Later three times a day. As she thinks about her retirement, she wonders if she will be able to avoid that feeling of being stuck in a void that she has heard so many times.

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The seven qualities of an entrepreneur

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In business, you may have graduated from a prestigious business or management school, but certain personality traits, beyond purely intellectual potential, distinguish the best entrepreneurs – who possess them in whole or in part.

Acquiring a small and medium-sized family business: necessary, but never easy…

Photo by Martin Tremblay, Press

Yannick Peloquin, President of Gicleurs Acme

Entrepreneurship in Quebec is witnessing a flow of intergenerational transfers of management and ownership of family-owned SMEs.

Three merchants meet

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Three women drive car dealerships. They had to outdo themselves to take their place. We brought them together to discuss their journey.

Starting a Business: Young people are forced to move quickly

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“Young people starting a business today have no choice but to want to move quickly. The world is changing more quickly than before,” says David Nolte, founder and managing partner at Luge Capital, a venture capital fund in Montreal.

Philanthropic Marketing: Who Watches Corporate Promises?

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“A recent study shows that people have less and less confidence in the environmental representation of companies,” confirms Julien Beaulieu, lawyer and lecturer at the University of Sherbrooke.

A competitor of your company brags about sharing its profits with a charity. On Facebook, consumers praise his generosity and invite people to encourage him. But is he telling the truth? To whom should you complain if you have doubts about the validity of your altruism?