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Instagram admits to serving too many videos to its users

Good news for Instagram purists. Adam Mosseri, head of Instagram, admitted that the platform overemphasized videos in 2022, and that he would look to re-emphasize photos in 2023.

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In a story Mosseri posted on his personal page instagram staff, the person in charge of the platform understands that there are ” The number of dissatisfied photographers » By the way, Instagram has been focusing on video for the past few months.

In fact, it’s been several months now that Meta has made several changes to its platform, and in particular to the allowing it to remain competitive against the Chinese giant TikTok. Instagram then largely copied its competitor, by always offering more video content at the expense of photos. though, This is what made the reputation of the social network in recent years.

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Instagram promises to focus more on photography in the future

I think we were too focused on video in 2022 and pushed the rankings too far and basically showed too many videos and not enough pictures Mosseri announced that Instagram has since worked behind the scenes to rebalance photo and video, and It promises to offer users fewer videos in the future.

Many creators have stepped up to the plate in the face of Instagram’s new policy, which is putting Reels more and more in the spotlight every day. Big names like Kylie Jenner, Kim Kardashian and Chrissy Teigen have signed a petition started by stylist Tati Bruening. whose career as a photographer has been affected by the Instagram transformation.

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Instagram will now consider how often a person likes and comments on photos versus videos Decide which content will appear first in their News Feed.

Mosseri emphasized that photos will always be an important part of Instagram. ” There will always be people who love and care about finding photos on Instagram and everywhere else. And I want to make sure we’re very clear about that He added. And you, do you use Instagram more to show photos or videos? Feel free to tell us in the comments.