Infinitive changes name (again)

The former RadioShack stores, which became La Source stores in Canada in 2005, will once again change their brand image to become Best Buy Express.

Best Buy Canada and Bell Canada announced they have entered into a partnership under which the U.S. retailer will operate 165 Bell-owned La Source stores. The name and image change is scheduled for the second half of 2024.

In the eyes of the electronics retailer accustomed to large-scale stores, the partnership will above all allow it to grow its presence in Canada.

“We are very proud of our in-store experience, and these modern convenience stores are sure to attract new and existing Best Buy customers,” Ron Wilson, president of Best Buy Canada, added in a press release.

The new Best Buy Express store will stock the electronics products the chain already sells, in addition to offering Bell communications products exclusively.

Closure

However, the change means that nearly half of the La Source stores still open in Canada will close, The Guardian reports. Globe and Mail Noting that Bell Canada has approximately 300 La Source stores across the country.

RadioShack electronics stores arrived in Canada about fifty years ago and quickly spread throughout the country.

In 2005, the stores changed their name to The Source in Canada, when their operator InterTAN lost the right to use the RadioShack name north of the border. There were then about 900 chain stores in Canada.

Four years later, Bell Canada acquired about 750 La Source stores, a number that has continued to decline ever since.