Google continues to innovate and push the boundaries of online search by globally rolling out its new feature, Generative Search Experience (SGE), in more than 120 countries, including the African continent.
This breakthrough aims to simplify online search by providing AI-generated summaries and definitions, while enabling more natural interactions with web content. In this article, we will explore the key features of SGE, its impact in Africa, and the latest updates made by Google.
SGE: response to competition
SGE was launched earlier this year in response to Microsoft’s AI-powered Bing Chat initiative, another initiative aimed at improving the online search experience. The goal of SGE is to allow users to ask questions and get answers in complete sentences generated by artificial intelligence, accompanied by relevant links and references. This approach provides a more user-friendly alternative to traditional search results.
Since its launch, Google has continued to improve SGE to provide users with a richer experience. New features include creating summaries of long-form content, creating images, writing drafts, definitions of unfamiliar words, and more. These improvements are intended to make online searching more efficient and easier to access information.
SGE experience in Africa
In Africa, SGE is being offered as an optional trial through Google Search Labs. This approach allows African users to leverage the benefits of generative AI while participating in the ongoing development of the functionality. Wambui Kenya, Director General for Research in Africa, explains: “With the power of generative AI, we’re simplifying search. This superior search does all the heavy lifting so you can understand topics faster, gain insights, and get things done more easily. SGE is the first step on this journey to make search radically more useful. We’re excited to bring it To Africa and continue to work collaboratively with users over the coming months. »