Automaker General Motors said Friday it has decided to temporarily stop paying for ads on Twitter, becoming the first major advertiser to question its presence on the platform after Elon Musk took over the social network.
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“We are talking with Twitter to understand the direction of the platform under the supervision of its new owner,” the group said in a letter sent to AFP.
“As usual while we’re making a major change to one of our media platforms, we have temporarily suspended our paid advertising,” the company adds.
However, GM will continue to respond to customer inquiries on its official Twitter account.
The group is a direct competitor to Tesla, also led by Elon Musk.
But advertisers as a whole avoid association with non-consensual content.
However, the new owner of Twitter presents itself as a staunch defender of free speech, making supporters of strong content moderation fear a resurgence of hate speech or disinformation.
Elon Musk tried to reassure advertisers by saying on Thursday that he wanted to allow all opinions to be expressed on the site without making it a “hellish” platform where everything is allowed.
He then announced on Friday that he intends to provide the platform with a “content board with very diverse views,” without giving further details at this time.
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