Espace des marques redesigns the search engine e-commerce customer journey

E-commerce platform for Espace des marques She chose a dedicated retail search engine to increase her online sales. The tool developed by Sensefuel is used. Now is the time to redesign the customer journey with the search engine.

Enhance the experience displayed in the “Search Engine” layer

” From now on, we are planning to redesign our e-commerce website. In this context, we want to strengthen the experience presented in the Sensefuel search layer [NDLR : la couche de recherche apportée par Sensefuel sur le site e-commerce] Adding some features Announces Vanessa Jade, Director of E-Commerce at Espace des Marques.

” The goal is to take advantage of the search experience to be able to carry out the entire buying journey, directly within the results to improve, see business processes, add to cart and see other products, without leaving the engine ‘ describes the director.

Sensefuel is a publisher of product search and discovery solutions focused on retailers and e-commerce. L’Espace des marques wishes to offer items from major brands at affordable prices. To date, in addition to sales made in 11 stores, Her own e-commerce site Records 1200 requests per day.

The challenge was to offer mobile search tools

L’Espace des marques relies on a catalog of attractive products at affordable prices and wants to offer Internet users a smooth and accurate user experience. In order to encourage visitors to place an order, the e-commerce site wants to put in place binding reinsurance mechanisms. One of the main challenges of the project was to improve the mobile experience and offer “search” tools adapted to this channel, given that approximately 80% of the site’s traffic comes from smartphones.

” Our product catalog is very complex. Some of our products are more classified in fashion, some in sports, and some can be in both Vanessa Jade describes, So it is not always easy to find the product by browsing the site. In this context, a search engine becomes essential for our customers to find and purchase our products. “Says. ” On top of that, we felt that our old search engine had reached its limits in terms of relevance and experience, especially on mobile. She adds.

In this context, the search engine Sensefuel was chosen. The goal is to deliver the right product to the right person thanks to artificial intelligence. Through the search engine, qualification filters and suggestions offered, the consumer should be able to have a relevant buying experience and access products in line with their expectations. ” Sensefuel has breathed new life into the quest mode historically provided by the ancient tool »It is the opinion of Espace des marques.

The tool learns from the behavior of Internet users on the site

” The tool runs itself. Learns on-site behaviors, analyzes the catalog and improves search results Vanessa Jade continues. ” We don’t need to monopolize collaborators to fix the solution. We can fully focus on our commercial animation rejoice. L’Espace des marques reports very positive customer feedback quickly, with a smoother experience, especially on mobile. The merchant announces an increase in conversion from research once the project is launched.

Basic information on this topic

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