Carmella gives space for DNVB’s physical expression, thank you Handy and Waikura

As part of the second edition of the DNVB Ready Award, French real estate company Carmila rewarded three brands born online, two of which benefited from their first physical store. Hygiene and beauty brand Merci Handy and jewelry brand Waekura have the opportunity to test their offering in a pop-up space located in one of the shopping centers in Karmela.

Merci Handy has managed to open a pop-up from September 16th to October 28th at the Cité Europe shopping center in Calais. “The pop-up was initially scheduled to last for three weeks, but remained open for six weeks to meet high demand,” the real estate company specifies. The brand created in 2014 has done its best in decorating with a very colorful and futuristic atmosphere to highlight its cleansing gels, hand creams and care products.

Waekura has installed its gold-plated jewelry in a pop-up store inside the Carrefour shopping center in Rennes-Cesson, which has been open since September 4, and is scheduled to run until February 14, 2024. The brand was born in 2017 under the leadership of Houlette de Mélissa Artis is testing a medal engraving service in addition to To the “Magic Bar” that allows you to create your own piece of jewelry.

Finally, as part of this award, the startup Sport à l’objet, specializing in décor for sports fans, was able to benefit from a sales space in the multi-brand Carmila concept, called Marquette (in the Carrefour Labège 2 center). Launched in 2020, the format, which refers to brands born on the Internet, has grown since there are now six Marquette stores among the brand sites of the real estate company, which will merge rival Galimmo following Carrefour’s acquisition of Cora.