In the unforgiving world of traditional media, TVA Sports executives currently find themselves on a tightrope, as they face the challenges posed by Jean-Charles Lajoie's show.
Recent revelations by journalist Maxime Truman have cast a harsh light on the show's disastrous ratings, highlighting a delicate dilemma for the channel's decision-makers.
Audience ratings JiC vs Le 5 à 7 (excerpt from @DLCoulisses) ➡️ pic.twitter.com/jcgzVoXM98
-Maxime Truman (@Maxime Truman) January 23, 2024
Averaging just 21,000 viewers per show, Lajoie's show appears to be the worst return on investment for TVA Sports, despite the popular host's status as the station's highest-paid employee.
Compared to RDS 5 to 7, which attracts an average of 36,000 viewers, the popularity gap is significant and highlights the challenge faced by those responsible for TVA Sports programming.
Jean-Charles Lajoie, like TVA Sports' Brendan Gallagher, is a thorn in the side of managers, as his tangible contract runs until 2026, effectively protecting him from any early dismissal.
This situation does not leave those responsible for the channel much room to maneuver to correct the situation and adjust their program schedule.
The similarity to the hockey world is striking, where players like Brendan Gallagher are sometimes considered too expensive for their on-ice performance. In Lajoie's case, the high fees he charges do not seem to be justified due to the small number of viewers for his show.
The traditional media landscape is in crisis, and these audience figures reflect a deeper sense of malaise. TVA Sports managers thus find themselves dealing with financial issues, while seeking to maintain a balance between respect for existing contracts and the need to adapt to a changing and demanding audience.
At a time when traditional media outlets are going through turmoil, it remains to be seen how TVA Sports will approach this delicate challenge, and perhaps even hope to find innovative solutions to breathe new life into its programming sphere. Nothing is going right in this business, and the future of Lajoie's show may be at the center of the channel's next major decisions.
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