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Threatened with a ban in the US, TikTok is launching its counterattack in public opinion

Threatened with a ban in the US, TikTok is launching its counterattack in public opinion

The social network is mobilizing its influencers and spending millions of dollars on ad spots, while the bill must now be scrutinized by the US Senate.

TikTok is accelerating its response. The social network is moving up a gear after being surprised by a bill in mid-March that opened the door to its ban in the US. The aim is to avoid a mobilization of senators if he could not avoid a unanimous vote on the text in the House of Representatives a month ago. If there is a positive vote by Congress, the text will land on the desk of President Joe Biden, who has already indicated he will sign it.

Pythons don't deplete team resources. A TV ad campaign with the hashtag #KeepTikTok was organized in several US states last week. These spots give a voice to small businesses and content creators who promote their products on the platform. Among them is sister Monica, who works in New Jersey. ” Through TikTok, I've created a community where people can safely ask questions…

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