Awani Review

Complete News World

The Blue Basket has ceased its activities

The Blue Basket has ceased its activities

The blue basket is not connected. The platform confirmed, on the same day, that it would end its activities on Wednesday. The revenue was not enough to ensure the survival of the platform intended for Quebec merchants.

The Blue Basket needed more investment to develop. The shareholders of the company, of which the Quebec government is part through Investissement Québec, came to the conclusion that the operation would have been too expensive, explains Economy and Energy Minister Pierre Fitzgibbon in an interview.

It will be necessary to inject again probably The company's value is about $20 million, according to estimates mentioned by the minister. There is still a lot of money.

Blue Basket received far fewer merchants than initially requested. The platform had 600 registered traders. In October 2022, former president, Alain Dumas, confirmed that the organization had set itself the goal of welcoming around 1,000 traders by the end of 2023.

The blue basket has not been able to establish itself in the consumption habits of Quebecers. Only 7% of online transactions in the province were conducted on the platform in 2022, according to the latest NETendances survey.