|By Carlos PIRES, The|
As of June 2023 report The Cage of NielsenStreaming consumption accounted for 37.7% of total US TV consumption, a record for this digital format.
In comparison, viewing cable content accounted for 30.6% of TV usage, while viewing broadcast content accounted for 20.8%.
In June, overall TV viewing saw its first monthly increase since January (+2.2% compared to May), mainly due to higher young viewers. More specifically, TV usage among the 2-11 and 12-17 age groups increased by 16.3% and 24.1% respectively from May, while non-traditional TV options (ie streaming and video games) increased by 90% for both groups.
Among streaming services reported independently by The Cage, Paramount+ 1.0% of total TV viewers this month. The original series Star Trek: Strange New Worlds Aired on Paramount+, generating nearly 1 billion minutes of viewing.
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