In just five words, Kraft Heinz has sparked a debate about how to store ketchup.
The famous tomato condiment producer Thursday settled the controversy: “Ketchup. Goes. In. The. The. Fridge!!!” (“Ketchup. Goes. In. Fridge!!!”).
Kraft reached nearly 5 million people with the tweet.
One day later, the company asked the public via a Twitter poll if they kept ketchup cold or in the pantry. The results largely support the company, with 63% of more than 13,000 respondents voting for the first answer.
On the other hand, 36.8% of those asked prefer to keep ketchup in the cupboard.
However, the debate continued. As CNN explains, some Twitter users have expressed their disgust with cold ketchup, noting that the bottles are stored at room temperature on restaurant tables.
Other users didn’t understand the need to discuss this, saying that once a bottle of ketchup is opened, it belongs in the fridge.
In 2017, a Twitter user asked the same question to Heinz’s US branch via the social networking site. Heinz then replied that, “Due to its natural acidity, Heinz ketchup is shelf stable, but is refrigerated after opening to maintain product quality.”
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