Fisher Yu, President of Hisense Group, gives a presentation on the “Display, OS and Platform” technical system at IFA 2023

Hisense presents its “Go Tech, and Beyond” booth showcasing a full range of products for home living scenarios.

Berlin, September 1, 2023 /CNW/ – Hisense, a global leader in consumer electronics and home appliances and a key partner of IFA, made its debut today at IFA 2023. He gave a speech on this topic “The Future of Scenario-Based Technology”. He promised that the company will maintain the same scenario-based approach to its innovations and focus on quality growth at home and away, and announced that Hisense will serve as the official partner of the UEFA EURO 2024™ tournament for the third consecutive tournament.

Hisense has witnessed remarkable growth internationally; The company is now present in more than 160 countries and became the world’s second-largest TV manufacturer in 2022. Using displays to connect integrated networks and cloud services and deliver personalized services using scenario-based approaches has enabled Hisense to create a powerful technical system: “Monitors, OS, and Platform”. In the coming years, Hisense plans to expand its display network and continuously improve the VIDAA operating system and ConnectLife platform. The company also wants to improve its personalized service and overall user experience.

Shaping the technological future with a people first approach

At this year’s IFA, Hisense is showcasing its range of essential products for home living, as well as innovative technologies for connected living under the slogan “Going to technology and beyond”, which highlights the latest product releases and new achievements in its portfolio. This includes the UX, U8 and Laser TV ranges, PureFlat series refrigerators with large smart displays and products for cooking, dishwashing and laundry, and how these products will help consumers in their daily lives.

Hisense is also using its visit to IFA to emphasize its innovative technology and highlight the strength and interactivity of its product range. To achieve this, the company emphasizes cutting-edge technology, artistic design and displays using multiple configurations and lifestyle scenarios, including a dedicated gaming experience area featuring the value of the U7 TV and an art gallery that uses the Frame TV to inspire the artistic home. In addition, following the previously announced sponsorship announcement, you will be able to enjoy the UEFA EURO 2024™ Cup at the Hisense Suite.

In addition to some of its new products, Hisense is also showcasing some of its technologies, including Image Quality, VIDAA and ConnectLife. The ULED . ConnectLife focuses on user needs for health, comfort and energy saving, providing users with a wide range of scenarios and services, including smart kitchens, smart energy sources, smart services, smart air purification and smart care. Hisense has also developed the next generation Digital Laser Engine (LPU) using patented technology. This makes it possible to precisely control light at the nanoscale, obtain a wide color spectrum and precise color restoration.

Hisense at IFA 2023

Hisense is pleased to showcase how the company is shaping the future of home life, entertainment and beyond through innovation. Visitors are invited to discover the brand’s pavilion at IFA 2023.

IFA 2023 takes place at the Messe Berlin, Mesedam 22, 14055 Berlin, Germany. The event takes place from 1^any Until September 5, 2023, from 10 a.m. to 6 p.m. We invite you to visit the Hisense booth located in Hall 23A.

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