Where is the Digital Money? Carat Malaysia and Mindshare Chiefs Weigh In
Carat Malaysia CEO Lorraine Capel and Mindshare Managing Director Cindy Chia share their thoughts on digital opportunities in Malaysia and mistakes to avoid.
The surpassing of digital ad spending over TV is inevitable, no less thanks to heavy mobile adoption across the region. Advertisers will also need to step up their game to win the attention of a new generation of digital consumers with the rapid expansion of e-commerce. While advertisers can no longer afford to slowly toe dip in the digital space, where and how best to ramp up digital spending remains the key consideration. At Comma 2017, Carat Malaysia CEO Lorraine Capel and...
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