With changing habits, more and more people are turning to non-alcoholic drinks to accompany their festive evenings.
“We’ve arrived with a tsunami of non-alcoholic products,” says Nicolas Duvernois, founder and CEO of Duvernois Esprits Créatifs — a company particularly known for its products like Pur Vodka, Romeo’s gin, and Choco Crème.
Screenshot taken from the show “À vosaffaires”
The entrepreneur explains that he has launched a new range of ready-to-drink non-alcoholic drinks under the romeo’s gin brand as well as making a “significant investment in the Bock/Ale microbrewery” to develop non-alcoholic beer.
“Our non-alcoholic portfolio is currently experiencing very strong growth,” the businessman confirms.
But are non-alcoholic drinks more profitable?
In front of a refrigerator full of non-alcoholic beer, Quebec’s Executive Vice President, Stephane Rochefort, confirms that the demand for these non-alcoholic drinks is very present.
“It has been two years since we launched our first non-alcoholic product, and we have already achieved 50% of our sales,” he says. Theoretically, in about two years, we expect it to exceed the 50% limit.
However, contrary to popular belief, producing soft drinks does not necessarily cost less.
“Of course we don’t have to pay for the alcohol, but alcohol is like a megaphone,” Mr. Rochefort explains. You need to add more aromatic intensity. It increases the cost of all these natural flavors that we work with.
“finally [les boissons non alcoolisées] “It costs us more than alcoholics,” he concludes.
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