What will change on Facebook in August

New tabs, more accounts, more recommendations: Here are the expected changes to Facebook for August.

Two new tabs in the app

Facebook will adopt new algorithm To look more like TikTok. It should allow users to have more control over the content they can see and experience. Concretely, the social network will offer two different tabs: Home and Feeds. The first is a kind of discovery engine and the second allows the user to see the posts of Pages, profiles, and groups he follows. The latter will also provide suggestions for pages and profiles to follow according to the user’s preferences.

You have more accounts for one profile

Soon it will be possible Create multiple profiles from one account. More precisely, five profiles on the same account. For these “extra” profiles, it will be possible to use pseudonyms. However, they will still be subject to platform regulations that prohibit false statements and impersonation of public figures. For their main account, each user will always have to identify their true identity.

Lots of recommendations

“Recommendations” are posts from profiles that the user does not follow or are not on their friends list. Their goal is to help users “discover new communities and new content”, points to Facebook.

Currently, 15% of the content displayed on Facebook is determined by an algorithm. By the end of the year, Recommendation rate should double. This was announced by Mark Zuckerberg after publishing the financial results during a conference call with investors. And all this should be done gradually…

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