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What is the role of an SEO agency?

What is the role of an SEO agency?

A search engine optimization (SEO) agency is a digital agency that helps you improve your visibility on search engines (such as Google). SEO is an acronym for “Search Engine Optimization”, which stands for “Search Engine Optimization”. An SEO agency helps you improve your position in search results, in other words on the position of your web pages when a user searches. It is opposed to SEA, the so-called paid referral.

increased vision

If we contact search engine optimization agencies (SEOs), it is primarily because they improve your references on search engines, which increases the visibility of your website. Using a search engine optimization (SEO) agency is especially useful if you have an e-commerce site or if you sell online. To make a comparison, it is not enough to have a store on a busy street. Doing SEO can be reduced to moving it to a more visible place.

Natural references: profession

To improve your SEO, you can try experimenting with doing it yourself by learning about different techniques, but you need to take into account that there are more than 200 recommendations from Google and these are not static. The rules change, and without wanting to impress you, you will therefore have to consider various changes because a site that is well positioned today may not be well positioned tomorrow. Search engines are constantly evolving which is why companies often call for search engine optimization agency to improve their ranking.

profitability issue

Another reason to use an SEO agency: profitability. If you can imagine that doing it yourself is more profitable than using an SEO agency, many tools like Yooda, Majestic SEO, Semrush are paid for… even if there are some free tools that can give you very good results. Basics like Google Analytics, Google Search Console, or PageSpeed ​​Insight. So outsourcing can be profitable because search engine optimization agencies (SEO) collect costs on their different clients as in many activities.

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But what should be entrusted to the SEO agency?

First of all, it must be remembered that the main task of a search engine optimization agency (SEO) remains to put your web pages on the first pages of Google for certain keywords. Obviously, you will not be present on all pages but the minimum remains visible from the first results on your brand name.

SEO Agency Like Digimod It will initially offer you to optimize your website through its structure, tree structure and networking. It can complement its work by offering to improve your editorial content and in particular to work out the keywords that will be used while writing the web.

However, there are many other technologies such as netlinking, which allow the creation of backlinks. Partnerships created with relevant sites can help you improve your SEO. A search engine optimization agency (SEO) can go even further by improving the user experience, in other words considering the way your users navigate your website.

In conclusion, it is generally worth contacting an SEO agency to verify that your site technically meets the requirements of search engines and to improve your position in search results for your strategic keywords.