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United Kingdom: TikTok has launched its Literary Prize

As a logical continuation of the #BookTok event, social networking site TikTok announced, On Monday, May 22, Launched its “TikTok Book Awards” currently limited to United Kingdom and Ireland. These literary prizes, nine in number, Rewards the community’s favorite authors, books and creators “.

Selections are compiled using BookTok’s data and input from publishers, then reviewed by a panel of judges made up of writers, journalists and editors. Bookseller And Bloomsburyof Perminder Mann, CEO of Bonnier Books, and Carolyn Cummins, Member of the Association of British Publishers. The first line of shortlisted books will be published on the platform in August 2023, ahead of the announcement of the winners.

We’ve seen the #BookTok community impact book sales and drive new customers to local bookstores, so we thought it was about time they voted too! “, said James Stafford, Chief Operating and Marketing Officer of TikTok UK According to the social network, the current hashtag #BookTok will have 138 billion views by 2023.

Last March, Weekly books An issue dedicated to the #BookTok event: Influence and Medicine: The #BookTok effect.

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