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Twitter Acquires Scroll to Improve Its Subscription Offer | Informational guidance

Twitter announced the acquisition of Scroll, a subscription service that removes ads, pop-ups, and other unwanted content from webpages so that readers can focus on the content.

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This service is part of Twitter’s plans to invest in subscriptions, and it will be one of the features offered to Premium subscribers. These users will then be able to use Scroll to read news media articles more easily.

The service now works on hundreds of websites, such as Atlantic OceanAnd the USA Today or The Daily Beast. Scroll tells media publishers that the cleaner content it offers can earn them more money than ads.

Scroll will temporarily suspend new customer registrations to focus on integrating its product into its Twitter subscription offering. However, the company will continue to incorporate new publishers who wish to participate in the network at a later time.

“Twitter is there to serve the public debate,” said Tony Haley, President and CEO of Scroll, in a statement released by the company. The mission assigned to us is simple: Take the Scroll template and platform and develop them so that everyone who uses Twitter can experience the Internet without friction or frustration, which is a great gathering of people who love news and pay. To support them in the long term. “

Twitter detailed subscription development plans earlier this year to diversify beyond ad revenue. The company revealed what it calls “Super Follow,” a creator-focused subscription that will give fee-paying subscribers access to a wide range of benefits, such as exclusive content, member-only newsletters, offers, badges, paid media, etc. that.

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The company aims to use this new product to help it achieve its goal of doubling revenues, from $ 3.7 billion in 2020 to $ 7.5 billion or more in 2023.

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