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Top 10 misconceptions when talking about website ergonomics

There are preconceived notions when we talk about the ergonomics of a website. Some even die hard and it’s still hard to get rid of them. Concentrate on the thoughts received in order to quickly get out of your head.

1 – Holy rule of 3 clicks

We often hear her say: On our website, all information should be available in less than 3 clicks.. If this rule was true in the past, today it is no longer so in the work environment and is either outdated or obsolete. Why ? Indeed because he does not put himself in the shoes of the Internet user and the Internet user never leaves the site because he has clicked so many times. He did it because he couldn’t find what he was looking for. However, this rule can complicate navigation (lots of information on the same page, risk of errors)

2 – Examinations must be performed by children

We often think that a good site is one that can be used by “Grandma, you will work for everyone”. We think we take Internet users into consideration by putting ourselves in their shoes or by replacing them with a stereotype. However, the convenient approach is to know the Internet users, those who are going to go to the site. Then there are two negative trends. This is underestimation (but this approach can backfire because the site risks being too oriented and therefore too slow to use) and exaggeration (eg when a slogan is the only way to get back a welcome and we think they will learn: that’s wrong!)

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3 – Ergonomics and design are sworn enemies

We often hear that ergonomics kills design or that design spoils ergonomic quality. This is wrong because the website interface is a combination of the two. The ergonomic structure actually facilitates mobility and design, in addition to bringing the idea of ​​fun and satisfaction. The most important thing about a website is to make it a website that attracts netizens in every way (which is useful and usable, but also appreciated by the netizen). The design makes it possible to provide a visual hierarchy (colors, shapes, breathing areas, etc.) and defines the concept of usability.

4 – No quizzes needed We focus on groups

Some believe that group focus is an effective alternative to user testing. If the focus group is a group method based on questions and subjective opinions, it only gives a subjective assessment of the opinion of several users. User testing consisting of observing behavior on navigation is more objective, as it is the real behavior of users. So it generally proves to be more effective and makes it possible to base the work environment on real behavior rather than opinions.

5 – 100% comfortable site work

We sometimes hear that it is possible to make a site 100% comfortable. The idea is attractive, but wrong, because a convenient site cares about Internet users not in words, but in action. Apply methods of use to maximize quality. In short, ergonomics takes into account the needs and well-being of Internet users.

6 Netizens read in F (in Z, E, etc.)

Who hasn’t heard of it? Some organize pages this way to respect the reading direction they have set. However, no reading tendency is written into our brain machinery: everything that limits page reading and page-turning reflexes is linked to page habits and page content. Therefore, the pages that result in reading in F are not the netizens who have such reading as the basis. The way you read will be affected by the appearance of the site and animation, for example, which affects the visual journey.

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7 – Ergonomics is just common sense

Some believe that it is enough to have a minimum of common sense to create a comfortable site. However, ergonomics requires time to think in a user-centered way (therefore it is necessary to define its goal), know the basic principles and get experience, adopt good habits in terms of design and ergonomics requires specific expertise (analysis, card sorting, user testing, etc.).

8 – We’ll do this in HTML 5, Ajax, etc…

The use of certain concepts or techniques may have an impact on the ergonomic quality of websites, according to some sites. However, talking about technology when talking about ergonomics is a huge mistake! Ergonomics standards and goals remain the same, regardless of technology. It is not technology that determines the usability of a site. So it must be completely separated from it.

9 – Internet users do not surf

Who hasn’t heard that netizens don’t like scrolling down a page? Today in the content page you can scroll and it is recommended! On a navigation or transactional page, this is also possible in two cases: first where it is functionally adapted to the needs of people (target customers) or if the content below the scrolling threshold is secondary. The main thing is to prioritize the information correctly and that the most important information is in the bar at the top of the screen (waterline). The main thing to remember is that the main information must be found at the beginning, and the secondary data must be found at the bottom.

10 – for ergonomics, we’ll see at the end

For some, ergonomics is the final touch and they consider it a separate component of other professions (design, marketing, reference, etc.). However, ergonomic issues must be constantly considered. This means that since the beginning of our project, we must take these issues into consideration because the ergonomics affect the entire machine. Late changes cost time, labor and money. So it must inevitably be kept in mind from the very beginning but also throughout the project in the form of tests, prototypes, user tests, etc. …

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