Creator Zoé Duval, who was recently released from the reality show Big Brother, was on the set of The World Upside Down to talk about what his job entails, without having to defend himself from Richard Martino’s reviews.
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The 23-year-old is on many platforms, including Instagram, TikTok, and YouTube, where he has nearly 450,000 subscribers.
However, Zoé Duval was initially oriented towards animation and games, and this is what prompted her to start posting on social networks. One thing leads to another, as his popularity grew, making him a content creator. He said, “I fell into the universe.”
Anyone who dreams of working in the world of communications sees this universe as a stepping stone.
“It’s definitely a good gateway to traditional media, and we’re not going to hide it, I did it with Big Brother and it helps me get there, and then, that was my dream, so if I can bring my community through that, a little bit of the internet into traditional media , which is great,” he elaborated.
The young TikTokeur justifies his title of content creator, as opposed to the term “influencer” which often comes with a negative connotation, by the mountain of work he offers.
“I work a lot of hours and there’s a lot of creating graphics, writing scripts, shooting that I do myself because I don’t have a technical team, I do the editing myself, I edit my posts and then media events […]He said, adding that it’s a lot of pressure, even if he loves his job.
The content he posts that delights his subscribers is primarily based on humor and his daily life, mainly in the form of “vlogs”.
Zoé Duval was also asked about her salary, considering herself above middle class, and stating that a “good client” can pay between $5 and $15,000 for a video, but with that money comes many hours of work.
“These are the clients who approach my agency to work with me, and then we decide if we want to work with them. They are the ones who will pay directly for creating content, and sometimes on YouTube I get paid to watch.”
“I find banana holders to be more useful than influencers,” Richard Martineau replies, infuriating the other HouseGuests who prefer to qualify.
Thus, Sophie Durocher advocated “the distinction between those who are there just to sell a product and those who are there to spread ideas”.
Others pointed to the democratization of speech about particular issues or the diversity of education and ideas that can be found among the various content makers, or even the cultural diversity, bodies, or topics discussed.
Rhetoric as a form of influence
The content creator defended himself against the columnist’s criticism by explaining how he uses his platforms to speak about topics close to his heart, such as acceptance of the LGBTQ+ community.
“I might influence people to consume certain things, but I also influence people to learn about the 2SLGBTQA2+ community, but I influence people on different topics of interest,” Zoe Duvall added.
“For my part, I’m trying to unearth a somewhat real truth, and then, this is my real life, and people need to understand it,” he said.
“Amateur entrepreneur. Professional internet expert. Zombie maven. Incurable pop culture scholar.”
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