Fred again.., Kim Petras, Soccer Mommy, The Flaming Lips, Carly Rae Jepsen, Baby Keem: There will be something for everyone at 16H Osheaga Festival, August 4-6. And so dozens of names completed the programming, which already included previously announced headliners Billie Eilish, Kendrick Lamar, RÜFÜS DU SOL, The National, and Aya Nakamura.
Again this year, Osheaga presents nearly a hundred concerts by artists of eclectic styles, representing a variety of musical genres and origins. Festival guests come from hip hop, indie rock, afro pop, electro, disco or pop. Among them, some of the big names of the current music scene, such as Lil Yatchy, Fred again …, Central Cee, Japanese Breakfast or Kim Petras. Others, like The National or The Flaming Lips (who will perform the repertoire for their 2002 album Yoshimi fights off the pink robots), who used to stop here frequently, would return to meet the Montreal crowd.
Hip-hop holds a great place in the festival. Instead of a day where most rap artists get together, we’ve scattered their names across the three days of the festival. And so, Aya Nakamura and Joey Badass$$ will be performing on Friday, Baby Keen, Lil Yachty, and 070 Shake will be on stage on Saturday, while Kendrick Lamar, Osheaga’s biggest acquisition this year, will wrap up the festivities on Sunday.
Indie pop-rock, “which is part of the festival’s identity,” according to Camille Jetton, a senior programmer for Osheaga, is also in the spotlight.
We are firmly established in this scene and we are still with the artists of the new generation. With Soccer Mommy or Japanese Breakfast, we see the genre being led by women.
Camille Guitton, Co-Head Programmer at Osheaga
As Camille Guyton says, “It’s also important for O’Shea to bring women forward,” with Billie Eilish, Kim Petras (for her second Montreal presence) or Aya Nakamura in particular.
The festival seeks to open its musical boundaries – we note the presence of the king of Afro-pop, Rima, originally from Nigeria, and the Japanese artist Rina Sawayama, as well as Bomba Estero, a Colombian band that has accumulated nearly a billion plays on Spotify for his song Augustus LindosWith Bad Bunny.
The Quebec Touch Remains: Alicia Moffett, Sarah May, Mindflip, Jonathan Roy and many more will be representing the province and its music August 4-6.
Completion of the program in 2023
“There is no magic formula. Every year, we start from scratch, wondering what the trends are, which artists are emerging, which artists are coming back,” says Camille Guiton, in an interview with Journalism.
One thing remains constant: the need to find headlines early on. The attendance of Billie Eilish, Kendrick Lamar, and RÜFÜS DU SOL was announced last fall, after several months in the making. Then the team of six programmers continued working on the rest of their software until… a few days ago. “This week is over,” says Camille Guiton, with a laugh in her voice.
It’s not uncommon for final programming details to be settled right before the unveiling. But this year is special. The current circumstances put some obstacles in the way of the Osheaga team.
It’s been a somewhat challenging year in terms of programming, given specific issues: costs have increased, we’re in Canadian dollars and the exchange rate makes it complicated for us. So it may take more negotiating time to convince the artists.
Camille Guitton, Co-Head Programmer at Osheaga
She notes that the Montreal Festival, the largest of its kind in Canada, can build on its good reputation. If COVID-19 has made holding events like Osheaga and tours more complicated, the programmer adds, “we’ve come out of it stronger.” “The dialogues are more open with artist teams. The agents were there too. There are still big challenges, but I think there are more.” [bienveillance]. »
Some changes are expected for this number 16H Osheaga Festival. After the City of Montreal redesigned certain areas of Parc Jean-Drapeau, there will be one stage less. Trees Theatre, a “playground for programmers” that has programmed emerging and local artists there, will not be there this year. “It is also our role to continually adapt to new challenges that arise, and this year once again we have rolled up our sleeves to deliver strong artists from 2pm. As always, our team will be able to highlight this site that we love and of which it is an integral part. of the festival’s DNA.
Another difference to note: Osheaga’s poster is unlike any previous poster. “The art direction has changed,” says the programmer, “we want to put festival-goers ahead by creating characters on the poster. We want to send the message that at Osheaga, you can show your colors. We’re a fun place, a safe place. She believes those values are in Programming itself. “In terms of music as much as it is in terms of origin or sexual orientation,” says Camille Jetton. “It’s very important to us. We always want to open our boundaries, while remaining true to who we are.”
Day tickets for the Osheaga Festival will go on sale March 11th. Tickets for the three days are already sold out.
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