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New selling area in the wine growers cellar

On Thursday April 20th, at the end of the afternoon, the new sales and tasting area opens in the cellar of Vignerons de Tavel et Lirac located in Saint-Laurent-des-Arbres.

First, in the midst of giant vats of wine, André Richard, president of the Friends of Sainte-Baume, introduced the site and its history, and archaeologist Hervé Petit relived the history of wine.

In the new shop, cellar head Christian Paley, surrounded by personalities, describes this new marketing tool as a great place to sample and sell wine. “After three months of work, the cellar with its new architecture and modern living space puts the spotlight on our land and our wines.”

He also noted that despite the economic difficulties it is facing, the basement is investing in order to welcome its customers better and improve its image.

The cellar managers devised an event strategy with concerts including one of classical music on May 25th and the opening of the footpaths on May 11th in Tavel.

Christian Paley then presented the Solidarity Palette La tuilerie de Manovre, a red made with Syrah and Grenache, for which €2 per bottle will be donated to the Society of Friends of Sainte-Baume to help renovate the natural site of the hermitage in the city to see you.

“The vault is committed every year to produce a vault of solidarity to participate in the preservation of our heritage,” President Bali said.

The Solidarity cellar, La tuilerie de Manovre, comes from the plot of the head of the Friends of Sainte-Baume, also a winegrower. A plot of land on the banks of the Manover stream and an old 15th century tile factory.

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Medi Liber correspondent: 06 04 42 11 09