Awani Review

Complete News World

Montreal | Publisac will soon be replaced by a notebook distributed by Canada Post

(Montreal) Publisac’s distribution is about to end at the doors of the homes of the citizens of Montreal.

TC Transcontinental, which has been distributing plastic bags containing commercial flyers for many years, says it has developed an alternative product that will reduce the amount of paper in flyers by about 60%, while eliminating plastic altogether.

It is a thin quarter-fold notebook that combines handouts from multiple retailers into a single, limited-page print. It will be complemented by a digital platform that includes a wide range of promotions for consumers.

The new printed product will be distributed starting in the next few days by Canada Post.

In a statement last month, TC Transcontinental Senior Vice President, Premedia, Distribution and In-Store Marketing, Patrick Brailey, said the majority of consumers continue to rely on paper handouts to plan store visits.

TC Transcontinental says printed flyers are recyclable and no trees are cut down to make newsprint, because they are made from sawmill leftovers. The recovery rate for newsprint is 86%, and then the recovered paper is recycled into new products, adds the Montreal-headquartered multinational.

Last year, Montreal Mayor Valerie Plante said nearly 800,000 flyers and other unwanted ads ended up in the city each week, which amounts to more than 41 million flyers a year ending up in warehouses, recycling sites and landfills.

Company quoted in this post: TC Transcontinental (TSX: TCL. A TCL. B)