Reusing baby and maternity clothing is the mission of a Quebec company that helps save the planet.
Young children grow so fast that they hardly have time to get dressed. So, with the aim of reducing waste, Patricia Benoist-Bouchard, along with her mother Guillen, launched the first Mlle et Coco store in Cap Rouge in 2015.
“We have evolved over time. We have taken it one step at a time, trying to reduce risk while remaining attentive to our customers,” says Ms. Bouchard, who now owns two front stores.
Mlle et Coco’s second branch was newly installed at 325, rue de Marie, in Quebec City, in buildings four times larger than the previous address, in Lébourg.
“We’ve been looking for a new location for a year,” says Ms. Bouchard.
This new store opened yesterday. Among the novelties, the store offers second-hand maternity clothes, which meet a need, according to the co-owner.
“From the beginning, our company’s mission has been to reuse clothes for children aged 0-12. From the first day we opened, we always had in mind that we wanted to educate customers about the reuse of clothes. They are not worn for long so that you can give them a second and even a third life” Ms. Bouchard adds.
According to Équiterre, global textile production has doubled over the past 15 years. Approximately 4% of the world’s water reserves are used to produce clothing.
RECYC-QUÉBEC estimates that more than 12 kg of clothing per person is thrown into the trash each year.
In Quebec, nearly 287,000 tons were sent for disposal in 2019-2020, an increase of 78% over 2011.
Miss and Coco purchases used clothing from carefully selected individuals. Sellers receive a check or store credit. Over the years, the store has added strings to its bow.
Offers a variety of Quebec products, toys, body care products and accessories. The boutique also sells samples of new children’s clothing, as well as new and used maternity clothing.
Ms Bouchard, who has survived the pandemic by demonstrating innovation, particularly with the online sales site, intends to focus her efforts on encouraging the public to embrace more clothing reuse.
“Music guru. Incurable web practitioner. Thinker. Lifelong zombie junkie. Tv buff. Typical organizer. Evil beer scholar.”