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"Johnny Depp is incredibly effective"

“Johnny Depp is incredibly effective”

The lawsuit between Johnny Depp and his ex-wife, Amber Heard, has become a “cool” social phenomenon, according to Luc Dupont, a professor in the Department of Communications at the University of Ottawa.

• Read also: Highlights of the lawsuit between Johnny Depp and Amber Heard

• Read also: Amber Heard and Johnny Depp trial: The jury is deliberating on Tuesday

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For him, the experience is like reality TV, but with nuances.

“It’s not about people who want to become famous because they already are. Maybe they want to stay that way,” thinks the professor.

On social networks, and more specifically on the TikTok platform, a “second” justice has been appearing there for six weeks, according to Luc DuPont.

Every day, demo videos are viewed 20-25 million times. Even the “Washington Post” did not want to cover the lawsuit at first, but with the number of clicks, it is wonderful, ”the specialist estimated.

Another aspect of the trial also emerges: there seem to be a lot of people who would rather support Johnny Depp. but why? According to the professor, the teams responsible for the actors’ communications have a role to play.

At the beginning of the trial, Amber changed PR. In Depp’s case, he had nothing left to lose. The first trial in England was not broadcast on television and he lost a large number of roles. So we are in the process of public relations. It’s incredibly effective,” he says.

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In the case of Amber Heard, Luc Dupont also emphasizes the reaction that the actress must address to a jury when a judge asks her a question.

“It’s very strange when you watch this in our living room, but I can’t wait to see what the jury will think of this strategy.”