Ginette Reno recently called her son Pascaline: “I never would have thought I’d have a bottle of gin with my face on it, just think about flaunting the same!” This gin is this gin bottle called Gin-It because it bears the famous portrait of his mother.
It all started with a simple word game: gin-ette. Restaurateur and entrepreneur Pascaline Renaud, who is also the son of Jeannette Renaud, said what a perfect name to launch a Quebec gin that bears the image of a great local singer.
“Of course, at first, there was some annoyance when my mother said to me ‘My face is on the gin!’ he explains with a laugh. But I told him it would be fine. We just have to keep mothers safe, as basically all children should do. Then, as soon as we Mothers are safe, we are well and have fun.”
Since Jeannette Reno, 75, does not drink alcohol much, it was first necessary to explain to her that today’s solutions are more refined, more vibrant and modern than they were in her memories of the “big gin” era.
Offering his blessing, the first product was developed by Les Spiritueux Raynault – because the company he runs with Martine Ladouceur wants to develop others in the future – it was developed in collaboration with Distillery Les Subversifs. While discussing with Jennette about her personal tastes, the singer mentioned chamomile, lemon, and grapefruit.
“I’m the kind of psychopath who thinks about work in the same way and I have a sweet mother who says yes,” he adds. Having plans is what keeps her alive and what keeps her active. She keeps herself busy mentally and physically as well as possible. it is fun! ”
About a hundred bottles signed by Ginette Reno were randomly placed in batches sent to SAQ (available for pre-sale). “Everyone is lucky enough to see one of these unique bottles!”
- The gin-ette is available exclusively on the SAQ website
She was hospitalized for six days with heart problems last October – as it was in 2014 when she was in Florida – Jeannette Reno wrote on her Facebook page that it was “like new” when she came home.
“She’s fine, she’s resting and she’s going on vacation,” explains her son. She is resting and taking a vacation for herself. I think she needs him, it’s the best thing for her, she takes care of herself. ”
Do his mother’s recent health concerns worry the family? He replies, “I know my mother, I know she is very strong and still has a lot of work to do, so she won’t let us go any time soon.” She still has gas, and the little hamster is still running a hundred miles an hour. ”
“There are people who retire and play golf; Mom, that will never be. Projects and businesses are what keep her alive, in terms of writing, music, and film. There are so many areas that Jeanette develops and that’s great and what makes her such a brilliant woman after sixty years in the business.”
“Amateur entrepreneur. Professional internet expert. Zombie maven. Incurable pop culture scholar.”