Instagram has increased the minimum time spent on its application

To allow users to receive a reminder to close the app after a specified period of time, the feature now offers a minimum of 30 minutes compared to 10 minutes previously.

It seemsInstagram It seeks to push its users to spend more time on its platform. Since 2018, the social network has introduced a feature to users with which they can set a daily limit for the time they spend in the app. When enabled, they receive a reminder to close Instagram once the set limit is reached. Previously, this delay ranged from ten minutes to three hours. Warning from the site user Take Crunch I found that the minimum was now thirty minutes. The change was made discreetly.

Meta, the parent company of the social network contacted by the site, indicated that it made this change to avoid the simultaneous sending of too many notifications after the launch of the “Take a Break” tool. “We have two time management features. Our Daily Limit shows you a notification when you reach your daily limit, but the new Take a Break feature shows you full-screen reminders to quit the app, and includes 10-minute intervals”.

Benefits for users or for the company?

It was first announced last OctoberRecently, the “Take a Break” feature became available in France. It encourages users to temporarily suspend their use of Instagram. Upon activation, they are prompted to leave the app, with a reminder, after 10, 20 or 30 minutes of use. The feature was announced significantly after revealing of Facebook files. Since then, Instagram has been accused of harming teens’ mental health and is trying to prove that it is trying to preserve it.

Even if the Meta justified this parameter change, according to Take Crunch, the latter can be related to another event. At the beginning of February, California group activity was down 26%, the largest drop ever recorded for the company. It happened after publishing its annual results, revealing, among other things, that for the first time, the social network Facebook lost a daily user (one million users) between the third and fourth quarters of 2021. Thus, Meta can encourage Instagram users to spend more time There because they can be targeted with ads there, which can generate revenue.