Guts. Simple, old fashion guts. That’s what you need when you find yourself in the middle of a PR rollercoaster ride just when you are at a pivotal point of your business. Aliza Ali who is the MD of Will Group, Master Franchisee of Chatime Malaysia, would certainly be the best person to talk about this.
A dispute between Taiwanese global franchise teahouse Chatime franchisor La Kaffa, and Malaysia's Loob Holdings Sdn. Bhd, led to the future of the brand being in a questionable state before Aliza Ali and partner Widayu Latiff - who previously ran two of the best performing outlets in Malaysia - decided to accept the offer to take control of the outfit that landed on their table. Subsequently, consumers find themselves in a unique bind, to stay with the already-familiar Chatime...
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Dino is an anchor, producer and senior marketing and biz development associate for Astro AWANI. The network’s resident motoring journalist, he hosts Malaysia’s longest running automotive show, In Gear, and personality tête-à-tête, In Person. His other interests includes aviation, travel and sneakers.